The FUTOURALLIANCE project addresses one of the most pressing challenges for Europe’s tourism sector: the skills gap and the urgent need to prepare the workforce for the digital and sustainable transformation.
As tourism recovers post-pandemic, the industry faces severe staff shortages, skills mismatches, and rapid changes driven by artificial intelligence, automation, data management, and sustainability. FUTOURALLIANCE responds by developing a European Tourism Skills Strategy – “Destination Europe 2030”, fully aligned with EU priorities.
Main objectives
- Modernise occupational profiles and update training programmes.
- Introduce AI-powered learning, microcredentials, and work-based training opportunities.
- Strengthen collaboration between education, businesses, and policymakers to close the gap between training and labour market needs.
- Provide upskilling and reskilling opportunities to 1,500 tourism professionals across 11 countries.
- Build a more resilient, inclusive, and competitive European tourism workforce.
How FUTOURALLIANCE works
- Development of innovative training materials and modules on sustainability, accessibility, digitalisation, and new technologies.
- Establishment of a Skills & Training Intelligence Mechanism to monitor real-time labour market needs.
- Work-based learning, international mobility, and virtual exchanges for students and professionals.
- A strong partnership of 20 organisations from 13 European countries, including VET providers, universities, business associations, major companies, and public authorities.
Expected impact
- A better-skilled tourism workforce ready for digital and green challenges.
- Increased attractiveness of tourism careers with enhanced career development opportunities.
- A concrete contribution to the Pact for Skills and the European Tourism Agenda 2030.
With FUTOURALLIANCE, Europe is building a tourism sector that is stronger, more innovative, and sustainable, turning challenges into opportunities.
The project is co-funded by the Erasmus + Program of the European Union. Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
